I was always excited about the idea of curation. Imagine someone doing the hard work of finding, filtering, organising, annotating and sharing content for your specific need! Researching more about the act of curation itself lent insight into what is involved and also the multiple benefits it brings.
You may choose to share reflections on a particular article, or if possible, synthesise the points of multiple articles to come up with a new nett idea, let us not be put off by extent, but start small but surely!
So what happens in between the “search” and “share” phase? Well, that’s the most important (dare I say fun?) part. Curation isn’t just a “set it and forget it” type of engagement that results in just a retweet or a share. Content curation is about framing and teeing up the information for your readers in one of the following ways:
Summarizing: In your own words, highlight the main points of the content.
Contextualizing: Address why and how this content is important and meaningful to your audience.
Annotating: Inject more of your voice by adding your insights about the content. Adding some of your nonprofit’s perspective and commentary is what makes this a value-added offering.
Organizing: Arrange and present curated content in a way that makes sense to your audience.
Do you currently always go back to certain authority sites for information and learning?